Research Plan

As a group we have decided to do the following to contribute our research:

• Questionnaires
• Focus Group
• Interview
• Market Research
• Characteristics of Electronic music videos

From the above we are trying to find out what peoples perceptions are of electronic music along with what they are expect to find in a music video of the electronic genre. 

We set individual roles in todays lesson so each part of the research gets covered.

Me- Handling the questionnaires.

The questionnaire is going to include questions which give us an understanding on what people think of music videos along with characteristics of the electronic genre. The questions will be chosen carefully and structured carefully which will allow us to gain the most useful information from the questions.

Becky- Looking at the branding of artists and how they are being represented. From this we will have a deeper understanding on how we can represent and market our own artist.  

Stevie- Handling the focus group/interview. She decided to find different electronic videos which she can show the groups along with coming up with various questions that she could ask to them. She decided to use two focus groups; 17-18 year olds and 24-30 year olds.

Daniel- He watched many music videos of the Electronic genre and found similar characteristics in all f them. There are many effects that are used such as blurs, slow motion, flickerpads and many jump cuts are used. Images change on the beat and lots of point of view shots are used.